When the Stone Roses gave lemons, Aldi made lemonade.
When the Stone Roses lemon poster began popping up in cities in the UK, a buzz was created on social media.
Much speculation was made as to whether or not the band would be releasing new material.
Aldi, the supermarket chain reacted to this buzz.
What a fantastic way to get consumers talking about their brand.
This is why I always recommend leaving room for responsive advertising in a marketing budget.
The brand seized the chance to market its low price lemons on digital screens outside its Mancunian stores. The supermarket also shared the creative on Twitter, saying 'Our lemons aren't made of stone,' in reference to Brit outfit's 1989 track.