When the Stone Roses gave lemons, Aldi made lemonade.

When the Stone Roses lemon poster began popping up in cities in the UK, a buzz was created on social media. 

Much speculation was made as to whether or not the band would be releasing new material. 

Aldi, the supermarket chain reacted to this buzz. 

What a fantastic way to get consumers talking about their brand. 

This is why I always recommend leaving room for responsive advertising in a marketing budget.