Millennials represent a much bigger problem for marketers than the generations before them. They don't respond to traditional, offline advertising the same way that previous generations do.
Does this mean marketers should move all of their advertising online?
According to Adweek, Millennials are flocking to cinemas.
According to the CEO of Screenvision Media, going to the cinema is an experience that can't be replicated at home.
What does this mean for marketers?
Firstly, offline advertising isn't dead.
Brands just need to be smarter about the way they engage their audiences. 86% of Millennials arrive to the cinema early. This is prime time for brands to engage with this audience.
Secondly, Millennials are happy to pay for an immersive experience. Providing a quality experience for this demographic will mean they are more likely to engage with your brand.
NCM rolled out data: Millennials are 50 percent more likely than the general population to say movies are a passion; they are the age group most likely to purchase movie tickets in advance; and 86 percent of them arrive early. NCM is working with its new Nielsen Marketing Cloud Data Management Platform to glean data on loyalty programs, mobile panels and credit card purchases of filmgoers. "The big screen experience can't be replicated by TV," said Screenvision's Partilla. "There will always be a captive, attentive audience for movies."